The key aims of the project are to: activate vacant commercial and
retail spaces, promote Parramatta, wider Western Sydney and the region,
and connect, build and support creative enterprise.


Pop Up Parramatta is a project of Parramatta City Council. We appreciate the support of our partners .


We involve a selection of highly skilled mentors involved in PopUp Parramatta
who give advice and support to participants.

  • Amy Prcevich

    Amy Prcevich is an artist and administrator interested in art as a vehicle for community engagement. She first realised the social potential of art many moons ago as an intern at Fairfield City Museum and galley and has since worked in the education department at the Museum of Contemporary Art, Sydney, as Program Manager at artist development organisation OVADA, Oxford, United Kingdom and as Exhibition Coordinator for Sculpture by the Sea, Bondi and Cottesloe. Graduating from Macquarie University with a Bachelor of Creative Arts Administration (International Studies), Amy has a particular interest in artist run initiatives and was one of the founding volunteers of At The Vanishing Point Contemporary Art, Newtown, Sydney. Most recently she managed the Contempo program of events at the Art Gallery of New South Wales and in this role developed the Art Bus program - a monthly bus tour which visited artists, initiatives and creative spaces throughout Sydney.

  • Andi Mether

    Andi Mether is Managing Director of Zest Events and leads their talented stable of artists. She has been in the event industry since 1992. Since then she has worked on exhibitions and trade fairs, designed nightclubs and site-managed refurbishments, designed and built props, designed exhibitions, developed concepts and produced events. In addition to being an event producer, she is a qualified exhibition designer (B.A. Design, specialising in Exhibition & Display). She is also the founder & creator of Chalk Urban Art Festival. The idea was born in 2001 and after much perseverance she was able to get ‘Chalk’ on the ground in 2005. In 2008 she was presented with the Sydney Harbour Week Artist Award for Chalk Urban Art Festival and bringing attention to Sydney’s historic Pyrmont Bridge. Her passion for brainstorming ideas and bringing them to life has earned her the nickname ‘Ms Zesty’. In addition to producing events and coming up with creative ideas she also consults to organisations on how to improve their events. Andi leads a team of professionals providing event, marketing and artistic services to clients throughout Australia and overseas.

  • Andrew Urban

    With some 48 years experience as a journalist, many of them specialising in the arts and entertainment, Andrew is a seasoned interviewer, feature writer and news reporter, having contributing regularly to The Australian, The Bulletin, Cinema Papers, Sydney Morning Herald and the Qantas inflight magazine among many others. He has managed his own publishing company (one of whose titles was Encore Magazine), and still enjoys writing on a daily basis. Andrew presents a movie course for Sydney University’s Centre for Continuing Education. From 1985 to 2004, he was Australian Bureau Chief for the London-based international film industry publications, Screen International and latterly Moving Pictures. In his other capacity, Andrew is the creator/interviewer of Front Up, the prime time program on SBS (1991 – 2004) in which he meets people at random in the streets of Australia and has a conversation about their life experiences.

  • Carla Pasqualini

    Carla has worked in marketing and communications with both non-profits and in the commercial sector. This experience has been in Australia and the U.S, including work at Merrill Lynch (N.Y.) Boston Conservatory, San Francisco Conservatory of Music, where she led the communications for a large capital campaign, and Yosemite Conservancy. Locally she has worked with Sydney Festival, University of Western Sydney and Cure Brain Cancer. Carla enjoys the challenge of working with clients during ambitious periods of growth and change, including mergers or major fundraising campaigns, and has led the communications for organisations in areas such as audience development, re-branding campaigns, events, website relaunches and public relations. Carla is inspired by results and success, whether it be part of a team that built a new music school or launched a campaign that funded the restoration wilderness areas.

  • Col Henry

    Col Henry has been recognized as an innovator, with a style developed over 40 years of dedication to sculptural practice. He is concerned with the energy of form in relation to the space in which it interacts, remaining true to the materials, whilst reflecting the natural environment. He has conducted sculpture classes over 20 years from his studio in Wyong Creek. He is involved in helping community groups and many local schools, volunteering to achieve excellence in art. Recent commissions include Sunshine, Melbourne, Wagga Wagga Airport, FKP corporate Wooloomooloo, Gosford Shire Council, James Cook University and Kogarah Council. He is Director of Sculpture on the Greens, held annually in Wyong, NSW. Col Henry is hosted in many collections, nationally and overseas, in public and private collections.

  • Damon Henshaw

    Henshaw has extensive experience as a patent attorney and specialises in a range of engineering-related sectors, including clean technologies, mechanical and engineering sciences, medical devices, mining and physics. He has been successfully representing local and international clients for over 20 years, advising on IP strategy and crafting patent protection for businesses ranging from start-ups through to multinational corporations. Damon is actively involved in a number of start-up ventures and is a member of Sydney Angels, a group that invests in innovative early-stage companies with high growth potential. Damon is also an active member of AIPPI, an international intellectual property organisation that reviews and investigates international hot topics in IP.Damon works from the Sydney and Newcastle offices as well as being Lead Partner for Davies Collison Cave's Parramatta office.

  • Fiona Davies

    Fiona is a visual artist working primarily with installation, video and sound. As part of her practice she is a member of a collaborative project Blood on Silk, This collaboration arose from an accidental intersection when she was developing an installation in the School of Physics, University of Sydney, Australia in 2010. Dr. Peter Domachuk's research project is the study of silk implantable microchips allowing real time measurement of the properties of blood while that blood is still circulating within the body. These silk microchips are refined, transparent and dissolvable therefore disposable, a biophotonic chip. Dr. Lee-Anne Hall, a creative writer and museum studies expert is the third member of the collaboration. Fiona was curator of Death I, II and III from 2009-12 at Parramatta Artists Studios.

  • Frank Webb

    Frank is an Owner, Director and Master Business Coach with Business Clarity who has personally coached 74 business owners across 36 different industries over the last 9 years. He has worked with business owners, and their teams, to help them overcome the various challenges that face business, especially in the areas of making more money, motivating the team whist still having a great lifestyle. Frank has an Accounting and Economics degree from the University of New England and is a Certified Practicing Accountant. He also has post graduate qualifications from the Australian Graduate School of Management. Frank’s speciality is in assisting clients to fully understand and control the financial aspects of their business – using the accounting systems to drive strategies for optimising profits and cash flow. Frank is committed to his chosen career of business coaching. He was a previous board member of the Parramatta Chamber of Commerce.

  • Gabiann Marin

    Gabiann is the current lecturer in Screen Business for AFTRS and previously worked with NEIS Australia, Jobfind Networks, SAE Institute, UTS and JMC Creative Academy as a lecturer and mentor across multiple creative practices. As a seasoned, award winning writer in almost every medium; including stage, screen, broadcast and multimedia Gabiann understands the challenges of trying to establish oneself in a creative industry. She has won international awards for her children’s books and television scripts and in 2000 established one of Sydney’s original independent writer’s development agencies – Telltales Script and Story Development, through which she has helped mentor and develop over 200 independent writers and projects towards production or publication. She has successfully worked with writers, students, creative producers, publishers and new content developers on all manner of projects and believes the most important role of a mentor is to understand and help guide the long term and short term vision of her mentorees.

  • Gregory Anderson

    Gregory is a design innovator who creates fresh and exciting outcomes to challenging briefs. He has extensive experience working with cultural, government and corporate entities in different roles. Gregory has worked with The Biennale of Sydney and The Art Gallery of NSW, to develop distinctive visual identities and promotional campaigns with applications across all collateral. He is an interpretation planner and designer for various significant sites such as La Perouse, Bare Island. Kamay Botany Bay National Park and Yanga National Park. Gregory has worked on various projects with Hay Council and Shear Outback Museum, involving interpretation planning and design across its six main historic sites and museums. Previously, designed the Powerhouse Museum’s exhibition The 80s Are Back and was part of the design team engaged to revitalise the Museum. Gregory is a lecturer at the University of Technology, Sydney.

  • Hany Armanious

    Armanious produces installations, sculptural forms, paintings and drawings. He was born Egypt and migrated to Australia with his family at age 6. He holds Bachelor of Arts from the City Art Institute, Sydney. He has exhibited at Contemporary Art Museum St. Louis, Missouri; UCLA Hammer Museum, Los Angeles; Museum of Contemporary Art, Sydney; Monash University Museum of Art, Melbourne; Busan Biennale, Korea; Art Gallery of New South Wales, Sydney; Australian Centre for Contemporary Art, Melbourne; and Artspace Sydney. Armanious' work is included in national and international collections; as well as numerous private collections in Europe, USA and Australia. He is represented by Foxy Production (New York), Raucci/Santamaria Gallery (Naples), Roslyn Oxley 9 (Australia), and Michael Lett Gallery (NZ).

  • High Tea with Mrs Woo

    High Tea with Mrs Woo is the collective memory and design collaboration of three sisters. They make garments and objects that are charming, thoughtful and everlasting. The sisters translate nostalgia and romantic escape into contemporary wearable inventions. Since launching their label in 2004, they have exhibited in Victoria & Albert Museum (London), Midtown (Tokyo), Blickfang (Zurich), Powerhouse Museum (Sydney), Object Gallery (Sydney) at Shanghai Fashion Week (China) and Australian Fashion Week (Sydney and Melbourne); featured in various local and international media including SBS TV, ABC ASIA and Times Magazine; and are well supported by the Australian art, craft and design network.

  • Inu Rana

    Inu Rana is a Senior Business Advisor under the SmallBiz Connect programme delivered by UWS in Western Sydney. Inu is a highly experienced business owner and professional advisor with over 14 years of experience working with a both large and small businesses in range of industries including, industrial design, arts, pharmaceuticals, advanced manufacturing, professional services and hospitality.
    Inu has worked both in Australia and internationally developing and delivering specialised training and mentoring, speaking at conferences and consulting peak industry and government bodies on areas such as business productivity. Inu is recognised for her highly practical approach working with businesses to identify their issues and constraints and then developing strategies that enable them to grow and prosper. She is passionate about supporting creative businesses to identify ways of infusing their creative talents with strong business acumen to build profitable and sustainable enterprises.

  • Jamie Ferguson

    Jamie has an extensive background in the creative industries across magazine publishing, advertising, the arts and graphic design. 

He is passionate about the importance of delivering creative and business excellence in order to implement, promote and deliver sustainable and innovative creative ideas to market. With over fifteen years experience on projects and events across the commercial, not-for-profit and public sectors his areas of interest are in business administration and strategic planning, branding and design development, fundraising, business writing and marketing for the arts and creative start-ups. Jamie has worked both in Australia and in the UK and is currently working in local government at The City of Sydney. He also sits on the board for a community theatre and arts space, holds an honors degree in Art Theory from UNSW, College of Fine Arts and is currently completing a Masters of Management at UTS.

  • Justin Morrissey

    Justin has been actively involved in theatre, film and music industries for over fifteen years. He has produced, performed and managed numerous theatre and dance productions and been involved in the planning and production of major festivals, such as Sculpture by the Sea, Bondi. In his background of film production, programming and production, he has worked for the Brisbane International Film Festival, Asia Pacific Screen Awards, the Sydney Film Festival, Antenna International Documentary Film Festival. He produced the award-winning ‘Not a Willing Participant’, which screened on ABC. He holds an Advanced Diploma in Screen and Media Multiplatform Producing from Metroscreen. Justin has produced several music video clips, short films and short documentaries. He is the current Exhibition Manager for Sculpture at Scenic World in the Blue Mountains and is working on several long form documentaries.

  • Kate Hurst

    Kate Hurst is Hurst & Co's principal consultant with over a decade's worth of valuable business experience working within creative industries. Working through a collaborative, cross-disciplinary approach, her consulting services include business coaching, operations optimisation, strategic planning, marketing & digital strategy specifically tailored for creative industries. She has worked with a number of high profile individuals, fashion labels, SME's, non-profit organisations and government institutions such as Romance Was Born, Poppy Lissiman, Sportsgirl and Movember. Hurst was formally trained at the College of Fine Arts (UNSW), and her experiences have inspired a deep commitment to promoting strategic planning and financial sustainability within the creative industries. Her experience in an appointment to the NSW Government's Creative Industries Taskforce.

  • Kinski and Bourke

    Kinski and Bourke are an innovative design, part of Design Federation – an independent platform for Australia’s creative community, featuring an eclectic team with backgrounds ranging from traditional design and media to advertising, copywriting and fashion. Bourke is a graduate from UWS with a BA in Design Studies. He is interested in all approaches to design – from web and graphics to interior and furniture design. Kinski studied at the University of Sydney and has produced a range of garments through label Sweat-Shop Productions.

  • Kirstie Boerst

    Kirstie has been involved in the Australian film and television industries for over 20 years working for a number of high profile industry professionals during this time. She worked in postproduction as a colour grader over many years before branching out into production and establishing her own production facility in Western Sydney in 1998. While working in film postproduction she found herself advising filmmakers and students on technical aspects of their films and grew to realise that she had a passion for advising and mentoring them. Her work moved into community based projects while working for Information and Cultural Exchange in 2008 where she first embraced our local creative industries. Kirstie became a qualified vocational educator 6 years ago and is currently teaching production and writing subjects across TAFE institutes and primary/secondary schools based education. She believes that there are many untold stories in our region that must find a voice and is keen help make them happen.

  • Larry MacDonald

    Larry is currently manager of the Charles Hewitt Gallery, Darlinghurst with over 50 artists represented, managing 30 exhibitions per year. Previously, he was Manager of Australian Galleries, Sydney, representing significant contemporary artists including Jeffrey Smart, Bill Robinson and Garry Shead. Educated at the Central School of Art in London, he commenced his career as Partner with Danny Lane, London, a sculpture and contemporary design business. With over twenty-five years experience since then, he has worked across in depth across many areas of the art world, including advice on purchases in the art market, leading an artist-designed glass service, as a gallery owner, within conservation and restoration, and with Di Emme, with an international focus in corporate art.

  • Lesley Vamos

    Lesley is a young creative entrepreneur of Striped Designs - dedicated to the art of creative problem solving. She works across freelance Illustration as well as web, multimedia and graphic design, and has also worked in logo design, illustration, character design and toy design. Her children’s books include My Dad is a Superhero and My Mum is a Superhero, published by Chirpy Bird, other titles published with Pearson Education, Roar (imprint of Lion Forge Comics) and NBC. Previous clients include Kraft, SLR productions (visual development on an animated series), Wombat Books and Business Coaching Systems. She has completed various short courses with Pixar and Australian Radio and television school and holds a Bachelor of Digital Media and received an honourary award from the College of Fine Arts, UNSW. She is represented by Lateral Learning and Andrea Brown Literary Agency.

  • Marcus Carr

    Carr spent 20 years building two IT businesses (Allette Systems and Weborganic), occupying the roles of company director as well as senior project manager. As a company director, his main role was the on-time and on-budget delivery of projects to clients with a focus on information management. One of Marcus' recent projects was designing the Electoral Commission website. He now operates a consulting company, with current projects including project management for an overseas airline and the development of an animated series to the point of pitching to venture capitalists.

  • Pamela Murray-Jones

    Pamela Murray-Jones is a Business Advisor under the SmallBiz Connect programme delivered by UWS in Western Sydney. Pamela is a business coach and a small business advisor with a special interest in helping entrepreneurs who suffer from what she calls “the tyranny of too many talents”. A creative thinker who successfully married her creativity with a corporate career in the fields of marketing and business development, she turned her attention to helping others gain similar success in their chosen fields in 2012. Her practise covers all areas of business although her speciality is focusing her clients’ talents to help them grow their businesses while at the same time maintaining a work-life balance that nurtures their inspiration. Over the last two years she has mentored and coached entrepreneurs from a range of creative fields including graphic design, fashion design, visual arts, web design, image consultancy, copy writing and community theatre. Pamela has degrees in arts and education, and post-graduate qualifications in writing, business administration and business coaching.

  • Sandy Greenwood

    Sandy Greenwood is a Business Advisor under the SmallBiz Connect programme delivered by UWS in Western Sydney. Sandy is an experienced business consultant with tertiary business and arts administration qualifications. She has 25 years’ experience in business and business education in Australia and internationally. Within the private and government sectors she has held senior management positions that directly influenced the development, implementation and ongoing capacity of a number of high profile organisations and commercially successful programs.
    She has extensive experience as a Director of her own businesses in tourism, hospitality, leisure and arts sectors including both retail and wholesale business.
    As an independent business and marketing strategist she has also worked with clients in the private, not for profit and government sectors in a range of industries including film and television, performing and visual arts, print media, design, retail fashion and home wares, information technology, engineering, building, manufacturing, real estate, education, human services and international aide.

  • Sokdet Pao

    Sokdet Pao is a Business Advisor under the SmallBiz Connect programme delivered by UWS in Western Sydney. Sokdet is a qualified accountant also with a Masters and an Associate member of CPA Australia who spent her early career researching and analysing challenges and issues faced by small business and developing specialised online learning platform for small business education. Sokdet is now a business advisor with University of Western Sydney specialising in early stage businesses. Speaking four languages including; Mandarin, Khmer, Thai and Japanese, Sokdet works primarily multi-cultural clients, many of whom are recent migrants to Australia.
    Sokdet often works with clients who have brought creative talents from their homeland to Australia in various forms of arts and craft where she helps them as start-up micro businesses to navigate regulation and compliance requirements and develop business plans that maximise their chance of success.

  • Stuart Garske

    Stuart is a freelance creative consultant and multidisciplinary designer. He has previously held design and teaching positions at SSO Media/Sydney Star Observer, That! Agency and Metro Screen. During this time he has collected a variety of skills and professional connections to oversee all aspects of the creative process, from client to art director. He is a graphic designer, a practising artist, photographer and illustrator. His style is refined and polished but elements when appropriate are contemporary and sharp. He studied at the Design Centre Enmore and graduated as Student of the Year, and also won the NSW TAFE Medal.

  • Veronica De Paoli

    Veronica De Paoli is a Senior Business Advisor under the SmallBiz Connect programme delivered by UWS in Western Sydney. Veronica enjoys working with innovators and designers to assist them in protecting and profiting from their ideas.
    Also a lecturer in Entrepreneurship, Veronica specialises in helping business owners cultivate entrepreneurial thinking to build creative environments, harness innovation opportunities, build capability and improve sustainability in the modern day business environment.
    Veronica is a masters degree qualified business coach and advisor, a trained accountant and the founder of Konfident Kids Sports and Paediatric Therapy. In the last six years alone, she has clocked up 3,500 hours working with business owners across a diverse range of industries.
    She has supported many creative enterprises including: jewellery, handbag and fashion designers & retailers, sculptors, interior designers, landscape architects, visual artists and music schools, photographers, graphic designers and numerous wedding industry suppliers. Understanding the specific challenges these businesses face, Veronica helps her clients build supportive networks and provides practical, targeted assessment to help business owners identify priorities and develop clear plans to achieve their goals.


If you are looking for space for your project, please apply to the expression of interest form.

Please note as part of this you must supply a business plan, description of your project or
goals, examples of your work, 2 referee contact details and be willing to sit an interview as
part of the application process. If you are looking for a longer term lease for your business
and are not part of the creative industries, please apply through Activate Parramatta.

Any questions? Make the connection now via our feedback form


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  • Instagram Mistakes You've Been Making

    So you are all with it on social media, there are a couple of things you know. You know that your teenagers are posting to Instagram (henceforth known as insty) and nowhere else, because now Mum, Dad and Grandma have joined Facebook and they need another social media space to be themselves.

  • This is the End of the Hipster.

    Shane is 29 and works in a café in Parramatta....he has a beard and black rimmed glasses....


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